Help your audience find your merchandise store
A practical launch checklist for adding your live shop link to your website, social profiles, newsletters and event materials.
Use one direct store link
After approval and launch, use your full live store URL in your website navigation, social profile and launch announcement. Link text such as Shop our merchandise tells supporters where they are going. Check that the page is public and products are available before sharing it.
Give the link a useful introduction
Explain who the range is for, show your actual products and say that BowYEAH handles printing and fulfilment. Only describe a charity relationship or endorsement when it genuinely exists. You do not need testimonials or case studies to explain your own range.
Keep links relevant and current
Place a shop link where your audience already looks: your website, event pages, newsletter or social profile. Update broken links if your store address changes. Avoid buying links or creating unrelated directory entries just to influence search rankings.