How early should we order merchandise for a show?
Plan artwork approval, production and delivery before committing to merchandise for a wrestling show or another live event.
Confirm the deadline before announcing stock
There is no single lead time that suits every product, quantity and destination. Send BowYEAH the event date, delivery postcode, required quantity and product details before placing a time-sensitive order. Allow for artwork approval, production, dispatch and delivery, plus a buffer.
Online orders and a venue merch table are different
A print-on-demand store produces items after fans order online. To sell physical stock at a show, order it in advance through your approved seller range. Choose sizes and colours carefully: advance stock can remain unsold even when your online store has no stock requirement.
Prepare a fallback for the event
Add a clearly labelled shop link to the event page and use a QR code linking to the live store at your venue. Check the link on a phone before printing it. Fans can order online if their preferred size is unavailable at the table; do not promise an arrival date that has not been confirmed.